Augmented Reality

REFRESH EXISTING CONTENT Did you know that you don’t need to create new campaigns to take advantage of AR? With genARate, you can take existing campaigns and update them with new AR content, all without ever printing another version. This means campaigns can have increased longevity, making them more cost-effective for the client, while also giving printers the chance to earn repeat business by updating the AR assets periodically, or as new information is made available. This new-found versatility is one of the biggest benefits of augmenting your prints. The possibilities really are endless, as you can extend your content and make it interactive, in new and more interesting ways. As opposed to the existing method of digitising print, QR codes, AR can add a layer of interactivity without having to scan something precisely. Just point your phone at the print and watch it come to life. Movie posters can show the trailer in full, 3D models can jump out and interact with the scene, photographs can be enhanced to speak to the user and simple games can be programmed in. Rather than just linking through to a web page, everything is right there in the user’s hand, in a new and innovative way. WHY NOT… UPCYCLE YOUR CONTENT Refresh campaign communications that could benefit from additional information or interactivity.