what is
direct mail?
And, in fact, sending a Birthday card is an example of perfect Direct Mail because it is:
Have you ever sent someone
a Birthday Card?
Yes, well you may not have
realised, but you are
already a Direct Mailer!
Relevant
Personal
Emotional
The card is absolutely right for the
person receiving it, because it is
their Birthday.
It is a direct message from you
and it is intended for them. The
card you chose and the message
inside is exclusive and unique.
Receiving a Birthday Card lifts the
spirits and makes you happy. It is
nice to know that someone dear
to you cares enough to send it.
Direct Mail should always be aiming to be as engaging with the recipient as a Birthday Card.
The nearer a mailing is to having that level of engagement the more effective it will be.
