data
services
So, you’ve decided to give Direct Mailing a go,
but where should you start?
The first thing to think about is who you are
going to send your information to. We can offer
you two options, you can either send us an
existing database, or we can source a brand
new list of prospects on your behalf.
Your existing list of clients (database)
is a valuable asset. Selling to existing
customers is far easier and cheaper
than finding new ones. However, your
database must be kept up to date if
it’s to be a business asset. Research
suggests that business data decays at
approximately 30% per year.
Therefore if your database is a couple of
years old more than half of your direct
marketing budget could be going to
waste! However, all is not lost as we
can offer you database verification and
cleaning services.
This includes:
MPS Data Cleaning
- This will remove
records that are registered with the
Mail Preference Service. They hold a
list of everyone who doesn’t want to
receive direct mail and has opted out. It
is recommended that any mailing lists
are run through MPS Cleaning as failure
to do so could result in a fine and/or
adverse publicity.
Address Validation
- Validate, correct
and update address information.
Duplicate Removals
- Identify
duplicate records within your file and
remove them.
Using your existing database
