PowerPoint Presentation - page 24

Influence and Persuasion Skills
© Persuasive Presentations, March 2013
Over the last 40 years Dexter has gained substantial expertise
working and coaching at the highest level in Finance, Property,
Advertising, Sales, and the Entertainment industries.
About Dexter Moscow
His association with Reed International, the Dale Carnegie organisation and his
live appearances, presenting and selling £millions worth of products for major
brands on QVC The Shopping Channel, informs his unique approach to corporate
communication, selling and influencing.
As a business coach, those working 1-2-1 with him attending his presentations
and sales courses have gained heightened communication abilities, new insights
and increased confidence in ‘selling’, themselves and their business proposition.
“The keys to our personal, financial and company success are in our ability to
positively influence others to take the action we require them to take. Today it’s
not enough to be an expert at what we do, we have to engage others with power
and impact. We have to be Master Influencers”
Using this as his mantra, he’s generated serious amounts of media coverage for
some of the biggest and fastest growing brands in tech, creative and retail,
including BT, Samsung, Toshiba and Apple.
He believes this kind of knowledge-share is not limited to media relations but is
now becoming the cornerstone of all successful marketing.
“Prospects are searching daily for information that can help them overcome their
challenges and achieve their goals and quickly bond with those that can offer the
help they need to be successful. Sharing valuable insights works well via the
media but is nothing compared to the success I’m seeing in the live environment.”
About Alex Moscow
Alex’s experience in PR and content marketing has proven time and
again that when you give great information, you attract great
clients.
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