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Wembley National Stadium Limited © 2001 - 2017. All Rights Reserved.
Section 1:
Club Wembley Brand
1
Introduction
2
Brand Positioning
3
Brand architecture
4
Section 2:
Club Wembley brand assets
5
Club Wembley Masterbrand overview
6
The Club Wembley logo
7
Additional Club Wembley logos
8
Additional Club Wembley logos
9
Logo clearzone and minimum size
10
Logo incorrect usage
11
Colour and distribution
12
DNA
13
Background textures
14
Typefaces
15
Typography treatment
16
Photography
17
Third party photography
18
Branded communication examples
19
Branded communication examples
20
Branded communication examples
21
Section 3:
Tone of voice
22
The Club Wembley way
23
The Club Wembley way
24
Example sales email
25
Section 4:
Membership Tiers
26
Private Box – Brand overview
27
Logo
28
Logo clearzones
29
Incorrect logo usage
30
Colour
31
Typefaces
32
Hero type treatment
33
Primary background texture
34
Secondary background texture
35
Branded communication examples
36
Branded communication examples
37
Branded communication examples
38
One Twenty – Brand overview
39
Logo
40
Logo clearzones
41
Incorrect logo usage
42
Background texture
43
Colour
44
Typefaces
45
DNA graphic
46
Branded communication examples
47
Bobby Moore – Brand overview
48
Logo
49
Logo clearzones
50
Incorrect logo usage
51
Background texture
52
Colour
53
Typefaces
54
Type treatment
55
DNA graphic
56
Branded communication examples
57
Branded communication examples
58
Centre Circle – Brand overview
59
Logo
60
Logo clearzones
61
Incorrect logo usage
62
Colour
63
Typeface
64
Type treatment
65
Background texture and logo placement
66
DNA graphic
67
Contents
19231 CW Brand Guidelines.indb 2
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