CW Brand Guidelines

1. Club Wembley Brand

Brand Positioning

Brand purpose

Brand equality

Brand character

Points of difference

Delivering

exclusive and

unforgettable

experiences for

our members

The ultimate event

experience membership

The host with the most

Welcoming and attentive

First-class entertainer and connection maker

Awe-inspiring and passionate

Proactive and intuitive

1. Our home is the iconic and world-renowned venue Wembley Stadium

2. Our members are guaranteed the best seats to enjoy all the action

3. We offer the ultimate England football fans experience programme

4. Any profits we make go back into the development of the game

5. We offer our members a range of hospitality experiences

Here at Club Wembley we have the honour of delivering

exclusive and unforgettable experiences for our members

at some of the world’s most exciting and desirable events

across sport and music. Our home is the iconic and

renowned Wembley Stadium – and the eyes of the

world are on us.

We’re the host with the most. Entertaining. Awe-inspiring.

Passionate. We are Club Wembley. And we are no

ordinary brand…

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