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Wembley National Stadium Limited © 2001 - 2017. All Rights Reserved.
4. Membership Tiers
Southview – Colour
Colour values
The Southview colour palette is made up of three colours:
orange, white and black. The colour values are highlighted
on the left.
Colour distribution
The diagram on the left highlights the percentage
of colour that ideally should be used. This guide will
help us to maintain a consistent look and feel across
all our communications.
• Orange
Our brand is predominantly made up of orange space.
This is intentional as it will help to focus attention on
what is on the particular piece of communication.
• White
This is our main colour for typography, predominantly
used for our body copy and sub-headings.
• Black
This is our accent colour and should be used sparingly
and where appropriate.
90%
2.5%
7.5%
C0 M0 Y0 K100
R0 G0 B0
C0 M0 Y0 K0
R255 G255 B255
Pantone
193c
C5 M100 Y60 K15
R196 G7 B61
Colour distribution diagram
Pantone
130c
C0 M40 Y100 K0
R237 G120 B22
19231 CW Brand Guidelines.indb 84
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