CW Brand Guidelines

4. Membership Tiers

Southview – Background texture and logo placement

Background texture

The Southview background graphic was created from the

DNA and utilises the orange from this tier’s colour palette.

The background texture is just as important as our other

assets. It helps set the tone for our visual language and

is used underneath most of our content.

There is no sizing rule for the relationship of the logo and

the background texture, but when placing the logo onto

the texture please try and position the logo as left, so the

bottom part or our V sits nicely into the bottom of the

triangle on the background texture.

The texture can be cropped to help frame imagery.

When cropping the texture, always use a 22° angle and

butt the image cleanly to the edge of a column of triangles.

Additional columns of triangles set with progressive

degrees of transparency can be used to integrate the

image and the background texture.

There is a degree of designers’ discretion that needs

to be used but the flexability enables the designer to be

creative and to have some fun. For design cues,

please see our branded communication pages for examples.

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