Influence and Persuasion Skills
© Persuasive Presentations, March 2013
Sure the audience is already pumped but the music helps increase anticipation
and focus them in on the main event.
We are going to talk in more detail about the importance of creating the right
emotional connection next. But it’s important to note that
although people
consider what they buy logically, the buying decision itself is made emotionally
.
When you set the right emotional tone, you are already much closer to a sale.
Music is a good way of setting the emotional charge of your presentation right
from the start. Yes you’ve got to maintain that charge once you’re on stage but
those that do will have their audience eating out of the palm of their hands.
However you decide to make an impact, remember your job is to capture the
imagination of your audience so that they can’t help but stay attentive and
focused on what you’re saying.
