Influence and Persuasion Skills
© Persuasive Presentations, March 2013
WHAT HAVE YOU GOT YOURSELF INTO?
In this challenging economic environment, speaking at conferences and seminars
offers an unrivalled opportunity to stand out from the crowd and attract more
clients to your business.
Where else do you get the chance to talk to a room full of prospects?
However, although packed full of potential, these opportunities don’t always
deliver. We’ve found that many people are disappointed by the results of their
talks, returning to their office with little to show for the time, money and effort
they’ve put in.
Many more shun these opportunities altogether, even though they know they are
vital. They fear taking a speaker slot because they’re not sure they have anything
of value to share or lack the confidence to share it in an influential coherent
manner.
If that sounds familiar, you’ve come to the right place.
The eBook you have in your hands is the result of over 4 decades of treading the
boards, presenting on live television and training people in the art of influence
and persuasion.
It’s been used to successfully sell products to TV audiences, gain buy-in from
internal teams and turn conference attendees into prospects.
Funny thing, even though the process presented over the course of this eBook is
responsible for helping to sell £millions worth of products, we wouldn’t consider
ourselves to be elite salespeople. The success we’ve helped create is not the
result of hours of sales training, although we’ve been through our fair share, but
from the realisation of one simple truth:
To get an audience to buy what you’re selling, they must first buy into you.
