CW Brand Guidelines

2. Club Wembley – Brand assets

90%

7.5%

2.5%

Colour

The Club Wembley colour palette is made up of three

colours: white, black and gold. The colour values are

highlighted on the left.

Colour distribution

The diagrams on the left highlights the percentage

of colour that ideally should be used. This guide will

help maintain a consistent look and feel across all

our branded communications.

• White

Our brand is predominantly made up of white space.

This is intentional as it will help to focus attention

on what is on the particular piece of branded

communications.

• Black

This is our main colour for typography, predominantly

used for our body copy and sub-headings. In instances

of premium or bespoke branded communications we

should look at using black as our dominate colour.

• Gold

This is our accent colour and should be used for hero

typography or sparingly when used elsewhere. Ideally

we would print the gold as a pantone.

Note:

Separate CMYK and RGB values exist for gold against

black and white backgrounds.

Colour values

Primary colour distribution diagram

Alternative colour distribution (bespoke/premium applications)

Colour and distribution

Pantone

871c

C25 M25 Y66 K22

R164 G152 B95

C16 M18 Y68 K15

R194 G178 B102

For use on white

For use on black

C0 M0 Y0 K0

R255 G255 B255

C0 M0 Y0 K100

R0 G0 B0

90%

7.5%

2.5%

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