CW Brand Guidelines

2. Club Wembley – Brand assets

Primary and Secondary background textures

Background textures

Created using the DNA, the background textures are just

as important as our other assets. They set the tone for

our visual language and are used underneath most of our

content. Our Primary background texture is white, whereas

the Secondary is black.

These assets allow us to focus attention on the content

laid out on top. The texture adds depth and gives our

communications a more interesting background to sit on.

The texture can also work as a frame for our imagery.

When using the background texture as a holding device for

imagery it is important that images butt up precisely to the

hard edges of the triangles within the pattern. Images can

be contained within individual triangles, or parallelagrams,

but should not be framed within complex shapes that have

concave angles. The size of the images on the page should

be considered when scaling the background texture.

There is a degree of designers’ discretion that needs

to be used. For design cues, please see our branded

communication pages for examples.

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