CW Brand Guidelines

2. Club Wembley – Brand assets

DNA

The DNA is a vital element as it underpins everything we

create for both Club Wembley and its membership brands;

Southview, Centre Circle, Inner Circle, Bobby Moore,

One Twenty and Private Box.

Inspired by the Wembley Arch it also incorporates The FA’s

design principle of the 22° angle. It is used as a guide to

crop imagery, cut typography (see p.18), layout copy and

develop brand assets e.g. background texture.

DNA and its origin

22° angle

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