CW Brand Guidelines

2. Club Wembley – Brand assets

Photography

Stories through photography

A unique club needs to be sold through unique

photography. We’ve created a suite of images that

capture the spirit, energy and exclusivity that only

Club Wembley members can experience.

We take viewers into the heart of Club Wembley

by creating our own ‘members eye view’ suite of

photography. This is brought to life with a loose yet

premium reportage style that gives non members

a glimpse of what it’s like to be part of it.

A number of signature shots are available for you to

use across Connections, food, event and member

occasions. This photography is available across all

Club Wembley and membership tiers. Ensure that

appropriate photography is used for the memberships

you are referring to. e.g. you wouldn’t show a One

Twenty dish in a Southview communication.

When selecting imagery please bear in mind that

you are choosing an image that is appropriate to

the rest of the content in the communication you

are creating.

With Club Wembley photography, you are welcome

to crop images, but please ensure that the context

of the shot isn’t compromised and that there is a

good rationale to do so.

Ensure you choose shots that represent the energy

and excitement of Club Wembley. And ensure that

whenever you show football players, that three are

in the shot at any one time.

Stories through photography

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